olivia hepzibah
social media strategy & creative consultant
Olivia Hepzibah is a London based creative.
She works with many established brands and music artists, offering 360 services such as creative strategy, trend forecasting and content creation for TikTok, Instagram and e-commercial within the fashion and music space.
fashion
As the Group TikTok Manager at Batra Fashion Group, Olivia does the strategy, manages, and creates content for the following fashion brands TikTok and accounts; Juicy Couture, Hunter Boots, Fila, Sergio Tacchini and Pony.
Olivia assists to many major campaigns of the brands, contributing to the initial mood-boards, assisting with styling and directing of the campaign. She is responsible for shooting BTS video and photo content for socials on iPhone and digital camera.
Olivia also produces and directs smaller social media focused campaigns.
CREATIVE STRATEGY
Creative Lead for the Juicy Couture UK Daydreamer Campaign
With the return of the highly requested Daydreamer bag, Olivia developed the creative strategy to not only capture nostalgia but also reintroduce it in a way that felt fresh and relevant today.
Led the creative concept, working closely with Wavey Garms on storyboarding, casting, and production.
Oversaw the teaser-to-launch strategy, which drove major anticipation and engagement.
The campaign went viral, securing press coverage in outlets like The Sun.
The bags sold out within a week, with some colours selling out in just 24 hours.