With the return of the highly requested Daydreamer bag, Olivia developed the creative strategy to not only capture nostalgia but also reintroduce it in a way that felt fresh and relevant today.

• Led the creative concept, working closely with Wavey Garms on storyboarding, casting, and production.
  
  

• Oversaw the teaser-to-launch strategy, which drove major anticipation and engagement.
  
  

• The campaign went viral, securing press coverage in outlets like The Sun.
  
  

• The bags sold out within a week, with some colors selling out in just 24 hours.